Challenge

Create a branded assets for Lazada that tells the brand aesthetic and details of product campaign. In needed to create a commercial strategy and a restructure for new products, complementing with a user experience that is evolving into a new stickiness strategy. 

solve

For the website, the focus is on user experience and storytelling (the campaign for various categories), letting the customer feel excited and be drawn to seasonal and flash promotion. 

Changing the brand narrative introducing royalty program ‘Lazada Bonus’ and highlighting trending products. Also considering the possibility of adding more official stores and more products in the future.