CHALLENGE
Boonthavorn is one of the original home improvement in Thailand. They have been rooted to the elderly more than current generation, which is the ‘Pinterest HOME GEN’. We want to rebranding to connect with the young generation again.
SOLVE
We start with imply the new tagline ‘อยู่ อย่าง ที่อยาก’ right of the bat. From the bottom up, we have to rethink about how today younger customers are thinking. Importantly, it has to showcase that everything they desire for at Boonthavorn. Picking the right pieces for your home without regret later.
