Buying used car can be difficult, but inspect by professional can help. Carsome, a southeast Asia's largest integrated car e-commerce platform for used car. Found in 2015, introducing an online used car platform, providing options for those who are looking to either buy or sell their cars.
CHALLENGE
Carsome proves it easiest way of getting used cars iteration of the TAKING OFF: Awesome is for Everyone campaign* and this was to bring to life the new and enhanced features of the online car dealer, and some of the creative mission they inspire. To creates an online-offline assets that would help Caersome connects their service and innovation with local stories collected from the consumers.
SOLVE
It started with service establishing that the customers can easily buy&sell cars wherever through Carsome’s platform, it's a #ง่ายเหมือนนับ 1-2-ซั่ม (Easy as A-B-C).
“Easy as A-B-C” shares a common stories about the trouble everyone need to face. Buying used car is complicated, but to get family and friends to support your decision is harder. Introducing a campaign – Carsome can help simplify a problematic phase that customers have to go through – sharing their pain point and more in a humorous manner. Each touch point will lead to the painless method, Carsome.
The campaign features a raft of assets for TV, digital and social channels. In order to fully dive into Carsome’s feature, a 3-minute long odyssey sees a Oud and his wife going on a journey of discovering Carsome in their ordinary day on the living-room couch. A 30-second Hero film delivers the simply awesome message while showcasing the key attributes associated with the Carsome webpage: 175 check point, data base pricing, 1 years warranty and home delivery. The 6-second spots focus on one key feature, as do the specifically for YouTube.
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