When giant food service company asked us to help introduce its newest product “Clorets Mint Tab”, we knew we wanted an unpredictable idea to make the media-savvy audience notice.
Challenge
Clorets has long been the fresh breath authority, understanding that confident deserve nice, clean aspiration.
Solve
The multiple campaigns to boost up the consumer awareness and give them back their appetite. Clorets believes fresh breath isn’t enough for people, but the important is the self-confidence. We took an approach that distinguished the individuality at the core of its product. We developed campaigns using the freshness expert to reach potential customers.
As part of the new “Freshness Expert” campaign, the commercial features Boy Pakorn (Brand ambassador) working in the "Freshness Lab" for a new formula of Clorets. The bigger, integrated campaign shows how the unique freshness of Clorets Mint Tab can make even the most ordinary of moments refreshing.
Long lasting freshness