Challenge
To promote variety of Halls candy, we launched a TV commercial and series of print advertisements that were shot in the most vigorous approach as possible.
Solve
We show the great lengths people mood will vigorously differ from the flavorful Halls Candy, we developed a film telling the story of a family who has a hard time during the photo-shoot. But only the flavorful candy can save their situation. Everything was composed entirely of illusions created by using—flavors.
Halls Candy is irresistible, simply too good to share—even in the bad timing.
Give life a FLAVOR.